SUVs are a negative sum game
Most SUV drivers, sad to say, were perfectly happy to drive them when SUVs appeared to be a zero-sum game, i.e., if you drove an SUV, sure you killed more people in cars, but your own passengers were safer at about the same proportion. Because, after all, protecting your own family is the only thing that matters - so it doesn't matter if it happens by making it much more likely that others will die.
But recently we've found out that they're also more dangerous for pedestrians and finally, the conventional wisdom among those who study the vehicles that they really aren't safer for their own occupants than would be a sedan has been borne out in a recent study involving kids. Yes, the same kids you claim you bought the SUV for.
I guess you still have that high riding position to hang your hat on. Oh, and the donating of all that excess money to Middle Eastern regimes we're all big fans of. Way to go, guys.